We build the software a company runs on.

The systems Brandon has scoped and shipped run working businesses day to day — a chiropractic practice off its practice-management vendor, a real-estate team's lead routing, an adaptive coaching app — each owned outright by the client.

He came to it from a decade running operations in Aspen, Tulum, Lake Tahoe and San Francisco: large teams, clients who expect everything handled, and margins that only held if the systems underneath them did. Much of that decade went into software — evaluating it, switching it, training teams on it, and building better tools when nothing fit. Organizations were sold complexity they did not need, paid for it monthly, and still did half the work by hand. Every real gain in COGS came from simplifying the stack, not adding to it.

He founded ServiceAi in Los Angeles in 2024 to do it deliberately. He leads the builds — architecture, org structure, and the executive view across every project — and scopes each engagement personally.

Noah built and shipped the client scheduling system Recoup Personal Training runs on — front end through to the database — at a gym spending more than $1,200 a month on tools that could not talk to each other. It now handles most of what members and trainers touch, with more in progress.

He started building systems in college and never stopped. Training at some of the best gyms in the world took him across several countries, and in every one he found the same thing broken: organizations running on software far more complex, and far more expensive, than the work actually required. So he kept building, wherever he landed.

The Recoup build is where he and Brandon met. They have been partners since, and ServiceAi came out of it. Noah leads the company's growth.

Working software as early as week two

Not a prototype and not a deck. Something your team can open and use, early enough that being wrong is cheap.

We keep what works

If a tool you already pay for is doing its job well, we connect to it rather than rebuilding it to make our number look better.

The people who scoped it build it

No handoff to a team who were not in the room. Your people work alongside ours and finish more capable than they started.

You can always leave

Your data and your domain are yours from the start. The system is licensed, and after the initial term you can buy out to a perpetual licence — so nothing you depend on rests on us being here next year.

Bring what you pay for each month. We will tell you what we would replace, connect, and leave alone.