Body Ops built its own app. Members stayed.
Members left after three months.
Body Ops was good in the room and absent everywhere else. Programming lived in spreadsheets and text messages. A member who missed a week had nothing pulling them back.
The off-the-shelf option was a client-app platform: paid monthly per member, another company's name on the login screen, and no way to build the parts that make Body Ops different.
What we built.
Programming
Each week's training in the app, written by the coaches, adjusted per member instead of per template.
Tracking
Sessions logged in a few taps. Members see their own history without anyone building a report.
Membership
Check-in, billing, and booking on the same record the coaches read from.
Notifications
Sent when something changes for that member, not on a marketing calendar.
App Store screenshot: today's session view.
App Store screenshot: progress history.
The coach side: writing a week of programming and pushing it to a member. Names blurred.
Measured by Body Ops against its own six-month cohort before the app. The app is published under their developer account, in their name, with no per-member platform fee behind it.
Reserved for Body Ops.
Published once the client has approved the wordingThinking about an app?
Answer one question first: what does the app do between visits? If there is no answer, a platform subscription will not invent one.